Built for sales experts, by sales experts

Animis is the first all-in-one sales platform designed and built by sales experts to empower teams to achieve their true performance potential. Where strategy, creativity and innovation comes together to inspire customers and deliver high value results.

Love how you work. Grow together. Win together.

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The Animis Team

Danny O'Neill
Danny O'NeillFounder & CEO / Human-AI Revenue Strategy
Animis was founded by Danny in 2018 after experiencing first-hand the challenges today’s B2B sales teams face in winning within an increasingly complex and customer-driven marketplace. Recognizing the need for a fundamentally new approach, Danny created Animis to help companies harness the combined power of AI and human co-intelligence, unifying their revenue strategies to transform customer buying experiences and ignite a new era of revenue growth.

With over 23 years of experience as a sales, learning, and transformation leader, Danny is deeply passionate about unlocking the collective potential of people to drive sustainable revenue growth through strategic learning, continuous performance development, and AI-enhanced collaboration.

Dr Jonathan Collins
Dr Jonathan CollinsAI & Data Intelligence Strategy
Jonathan joined Animis to help companies strategically leverage data and AI intelligence, enabling them to unlock AI’s transformative potential for measurable business outcomes. Partnering closely with organizational leaders, Jonathan guides businesses through the practicalities of AI adoption and data-driven decision-making.

With expertise in data and AI architecture & compliance, operational maturity, talent evaluation, and strategic roadmap development, Jonathan ensures organizations have clarity, actionable insight, and tailored guidance to effectively harness AI’s value, delivering incremental growth and lasting competitive advantage.

Aideen Glass
Aideen GlassHuman-AI Marketing Strategy
Aideen joined Animis to help companies navigate the rapidly evolving landscape of B2B marketing. Recognizing the transformative potential of harnessing AI and human co-intelligence, Aideen is dedicated to developing unified market strategies that enhance customer engagement, unlock mutual value, and drive sustainable growth.

With over 25 years of experience in leading ABM teams and GTM launches across the tech and professional services sectors, Aideen champions collaborative innovation, integrating sales, product, service teams, and their customers to continuously explore and realise impactful market growth.

Daniel Sebenius
Daniel SebeniusAI Enablement & Revenue Operations Strategy
Daniel Sebenius joined Animis to support companies in operationalizing their business strategies through AI-enabled enablement and revenue operations. With over 20 years of experience in sales, people development, and training, Daniel specializes in translating strategic objectives into practical, impactful activities that enhance team performance.

Having worked with diverse businesses—from global corporations to emerging SaaS startups—Daniel is skilled at gently challenging individuals and organizations to embrace self-responsibility, driving meaningful and lasting transformation.

The Animis Way

At Animis, we believe in the limitless potential of your people to inspire customers and create distinctive moments of delight. After all, at the heart of every sale are human relationships and a strong desire to win together.

By empowering the collective potential of your teams, we believe you can achieve a new era of growth and success. One where human ingenuity shines and every team is a winner. Where purpose and meaning connect to enable your people to thrive.

Our belief stems from years of combined hands-on experience and strategic sales insight – as team members, as leaders, as customers and as specialist advisors across industries.


We’re on the lookout for like-minded organizations to work with. Does this sound like yours?

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Our Mission

At the heart of what we offer is the promise to bring people, sales excellence and continuous development together to achieve sustainable high performance and lasting revenue growth.


Our Values

  • Create Successful Teams by enabling sales leaders to become transformational heroes and sales teams to become superstars.
  • Build Sales Cultures of Continuous Learning by empowering teams to build and share insights that can help identify skill gaps, support self-learning and scale performance.

  • Enrich the Customer Experience by helping companies to take customer-first actions and measure every outcome around their customers’ end goals.

  • Co-Create Innovation by constantly seeking, exploring & advancing new ways to better outcomes for our customers with our customers.

A better way to sell.

Animis was built with one goal. To make sales people truly successful together. At a time of rapid change and technological advancement, we believe that together humans can achieve almost anything. With an innate desire to connect, learn and grow together, the magic formula to prevail is within every one of us.

Animis is designed to harness and amplify this magic! To bring together the collective capabilities of sales people to inspire customers and elevate their ambition through deep customer-collaboration, deep learning and deep customer-centricity. A better way to sell in a world where human relationships and authenticity are the keys to unlocking future value.”

Danny O’Neill, Founder & CEO, Animis

Discover what Animis can do for you and your customers

When every customer and sale is different. You need to harness the collective skills and expertise of your wider team so you can inspire customers, elevate their ambition and drive consensus to buy.

Request your personalised demo