Prospecting at a Crossroads: Why Strategic AI is the Key to Unlocking Pipeline Growth
Aideen Glass2025-05-13T09:11:26+00:00Rethinking Prospecting in the Age of AI In our [...]
Want Real Impact from AI in B2B Sales? Use it to Change the Metrics That Matter
Aideen Glass2025-05-13T09:31:55+00:00Want Real Impact from AI in B2B Sales? Use [...]
The Productivity Trap: Why Human-AI Collaboration is Key to Success
Aideen Glass2025-04-14T14:53:47+00:00The AI-Driven Evolution of Sales Generative AI is revolutionising sales, [...]
The Forgotten Human Factor in B2B Sales – Success in the Age of AI Agents
Aideen Glass2025-04-14T15:16:38+00:00B2B sales is fundamentally a human endeavour. It requires authentic [...]
From Numbers to Narratives: A New Perspective on B2B Sales Performance Metrics
Aideen Glass2023-12-19T11:09:54+00:00In the ever-evolving world of B2B sales and marketing, [...]
Revenue Operations Needs a Systems-Thinking Optimized Approach to Drive Lasting Performance Improvement
Aideen Glass2023-11-11T10:13:36+00:00In today's fast-changing B2B marketplace, revenue operations (RevOps) play a [...]
Unleashing Intrinsic Human Sales Capabilities in an Age of Automation and AI – A 6-Step Framework
Aideen Glass2023-07-12T07:48:57+00:00In today's rapidly evolving business landscape, automation and AI [...]
7 Success Factors for Customer-Centric Co-Selling and Shared Success
Aideen Glass2023-06-05T08:37:24+00:00In the rapidly evolving world of b2b sales, businesses [...]
It’s Time for a New Customer-Value-Centric GTM Model
Aideen Glass2023-04-04T21:09:02+00:00The world of B2B sales is rapidly evolving, and revenue [...]
Fixing the sales innovation paradox
Aideen Glass2023-02-13T19:18:04+00:00Beyond Productivity to Seller Value Creation In the last five [...]
