From Numbers to Narratives: A New Perspective on B2B Sales Performance Metrics
Aideen Glass2023-12-19T11:09:54+00:00In the ever-evolving world of B2B sales and marketing, [...]
Revenue Operations Needs a Systems-Thinking Optimized Approach to Drive Lasting Performance Improvement
Aideen Glass2023-11-11T10:13:36+00:00In today's fast-changing B2B marketplace, revenue operations (RevOps) play a [...]
Unleashing Intrinsic Human Sales Capabilities in an Age of Automation and AI – A 6-Step Framework
Aideen Glass2023-07-12T07:48:57+00:00In today's rapidly evolving business landscape, automation and AI [...]
7 Success Factors for Customer-Centric Co-Selling and Shared Success
Aideen Glass2023-06-05T08:37:24+00:00In the rapidly evolving world of b2b sales, businesses [...]
It’s Time for a New Customer-Value-Centric GTM Model
Aideen Glass2023-04-04T21:09:02+00:00The world of B2B sales is rapidly evolving, and revenue [...]
Fixing the sales innovation paradox
Aideen Glass2023-02-13T19:18:04+00:00Beyond Productivity to Seller Value Creation In the last five [...]
5 Ways to Better B2B Prospecting
Aideen Glass2021-09-10T09:05:17+00:00This is the first in a series of articles [...]
The future of B2B sales is Deep
Aideen Glass2021-06-25T08:10:30+00:00How to ignite high performance selling with deep customer-centricity, collaboration [...]
