Changing the Game in B2B Selling
When the only constant is change, we can help you shape your future success. Keep in touch with the latest thinking in sales strategy, customer-first revenue operations and collaborative human-powered selling.
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Prospecting at a Crossroads: Why Strategic AI is the Key to Unlocking Pipeline Growth
Rethinking Prospecting in the Age of AI In our [...]
Want Real Impact from AI in B2B Sales? Use it to Change the Metrics That Matter
Want Real Impact from AI in B2B Sales? Use [...]
The Productivity Trap: Why Human-AI Collaboration is Key to Success
The AI-Driven Evolution of Sales Generative AI is revolutionising sales, [...]
The Forgotten Human Factor in B2B Sales – Success in the Age of AI Agents
B2B sales is fundamentally a human endeavour. It requires authentic [...]
From Numbers to Narratives: A New Perspective on B2B Sales Performance Metrics
In the ever-evolving world of B2B sales and marketing, [...]
Revenue Operations Needs a Systems-Thinking Optimized Approach to Drive Lasting Performance Improvement
In today's fast-changing B2B marketplace, revenue operations (RevOps) play a [...]
Unleashing Intrinsic Human Sales Capabilities in an Age of Automation and AI – A 6-Step Framework
In today's rapidly evolving business landscape, automation and AI [...]
7 Success Factors for Customer-Centric Co-Selling and Shared Success
In the rapidly evolving world of b2b sales, businesses [...]
It’s Time for a New Customer-Value-Centric GTM Model
The world of B2B sales is rapidly evolving, and revenue [...]
Fixing the sales innovation paradox
Beyond Productivity to Seller Value Creation In the last five [...]
5 Ways to Better B2B Prospecting
This is the first in a series of articles [...]
The future of B2B sales is Deep
How to ignite high performance selling with deep customer-centricity, collaboration [...]
The future of B2B sales is Agile
How to transform to agile high performance selling In [...]
The future of B2B sales is human
We’re tailor-made to create customer insights and value! The [...]
How to Change Sales Behaviour To Win Complex Deals
If you are a B2B sales leader today, we [...]
The future of B2B sales is Collaboration
Harness the collective power of your teams to unleash [...]
Building early start-up sales momentum
Revenue is the lifeblood for any start-up with ambitious [...]
A Blueprint for Great Customer Purchase Experiences
The challenges of selling in today’s complex world In my [...]
Creating Great Customer Purchase Experiences
A major new challenge for sales leaders It’s probably [...]
